Apr 20, 2012

My SXSW 2012 experience…one month later.

Usually my SXSW experience is very selfish. I’m on my bike with a strategic schedule mapped out to see every band I want to see for the week. I don’t deal with slow pokes or debbie downers. It’s the time of year when literally every band you ever wanted to see comes to town. I always figure I’ll see my friends after SXSW if I don’t run into them at a showcase. My mindset this year completely changed since I no longer live in Austin. This time around, I sort of made a list of things I wanted to see but mostly, I only cared about hanging out with old friends. Arun also had to cover a story for the Guardian on How to do SXSW for Free. This “restriction” actually made it more of a laid back experience since you can find free everything, everywhere. You want us to walk around and listen to free music and drink free beer? I think we can handle this kinda journalism. So, though I missed Bruce Springsteen (!!!), and Lil Wayne, and Jay – Z and a million other artists, I still probably saw 100 bands and had a great time catching up with my best friends.