Italian Design Louise Fili

I’m back from my trip to wonderful Italy. It was amazing. Besides the obvious great food and weather, it seems that Italy has also perfected their package design. Everytime I went to the store I would stare at the boxes of salt or study the color palettes of each coffee brand. Who makes salt look sexy? The Italians. Did I tell you I love Italy?

Staring at all this beautiful design reminded me of Louise Fili’s work. She is an Italian-American graphic designer based in New York and her aesthetic is very Italian. She started off designing book jackets but these days she specializes in food packaging and restaurant branding. I really love the Italian art deco look and she’s able to somehow pull off this classic style onto logo re-designs and give it a much fresher look. Check out some of the before and after pictures of her re-branding here. And a nice interview with her here.