I’m back from my trip to wonderful Italy. It was amazing. Besides the obvious great food and weather, it seems that Italy has also perfected their package design. Everytime I went to the store I would stare at the boxes of salt or study the color palettes of each coffee brand. Who makes salt look sexy? The Italians. Did I tell you I love Italy?
Staring at all this beautiful design reminded me of Louise Fili’s work. She is an Italian-American graphic designer based in New York and her aesthetic is very Italian. She started off designing book jackets but these days she specializes in food packaging and restaurant branding. I really love the Italian art deco look and she’s able to somehow pull off this classic style onto logo re-designs and give it a much fresher look. Check out some of the before and after pictures of her re-branding here. And a nice interview with her here.